I love Proof

Selling a business that has been your baby for so long must be hard. Here is what Brooks wrote: “It's been a trip for the last 12+years at Proof Eyewear . Little did I know that this little eyewear brand that I started in my garage with a handful of skus and the help of some prize money from a business contest on the HuffPost, and grew with my brothers and the Proof Crew would one day become what it is today. 

From appearing on Shark Tank to magazine spreads to global sales to Beyonce and Snoop Dogg (and many other famous faces) wearing our shades. It’Prrof s been a journey. From day one before we sold a pair of sunglasses, we built into our values that we would give back. We wanted to create a business for good, this was before that trend was something many talked about in business. Truly, the most memorable experiences for me were our projects in different countries with friends old and new, giving back though eye camps, dental camps, community enhancement projects, education and eye surgeries with partners like HELP International and people like Eric Ballou and many others that were all made possible because someone bought a pair of glasses from Proof. That still blows my mind, that a simple purchase halfway across the world has affected someone's life in a small and in some cases major way. I remember one of our first eye camps after an older gentleman received an eye surgery after being legally blind for years saw his wife for the first time in a long time and said, "You are more beautiful than I even remembered". That moment and many more like it made our journey so much richer as a brand and company. Our community, staff and customers have always been a huge part of what made Proof such a unique brand and movement. 

It’s a bit bittersweet for me, but such is life sometimes, the season has come to focus on other things and see if someone else is interested in carrying on the mission of Proof so we are putting it up on the market for sale. If you know anyone that would be interested let us know.

Thank you,
Brooks” 

 

What a bittersweet moment in time. I love Proof and love those guys too! 

 

Con amor,

Vero