People size you up in
seconds, but what exactly are they evaluating?
Harvard Business School professor Amy Cuddy has been
studying first impressions alongside fellow psychologists Susan
Fiske and Peter Glick for more than 15 years, and has discovered
patterns in these interactions.
In her new book, "Presence,"
Cuddy says that people quickly answer two questions when they first meet you:
Can I trust this person?
Can I respect this person?
Psychologists refer to these dimensions as warmth
and competence, respectively, and ideally you want to be perceived as
having both.
Interestingly, Cuddy says that most people, especially
in a professional context, believe that competence is the more important factor.
After all, they want to prove that they are smart and talented enough to handle
your business.
But in fact, warmth, or trustworthiness, is the most
important factor in how people evaluate you.
"From an evolutionary perspective," Cuddy
says, "it is more crucial to our survival to know whether a person
deserves our trust."
It makes sense when you consider that in cavemen days it
was more important to figure out if your fellow man was going to kill you
and steal all your possessions than if he was competent enough to build a good
fire.
Cuddy's new book “Presence”explores how to feel more
confident.
Amazon
But while competence is highly valued, Cuddy says that
it is evaluated only after trust is established. And focusing too much on
displaying your strength can backfire.
She says that MBA interns are often so concerned about
coming across as smart and competent that it can lead them to skip social
events, not ask for help, and generally come off as unapproachable.
These overachievers are in for a rude awakening when
they don't get a job offer because nobody got to know and trust them as people.
Cuddy says:
If someone you're trying to influence doesn't trust you, you're
not going to get very far; in fact, you might even elicit suspicion because you
come across as manipulative. A warm, trustworthy person who is also
strong elicits admiration, but only after you've established trust does your
strength become a gift rather than a threat.
I like the fact that I am usually surrounded by people I can trust 100% starting with Daniel.
Con amor,
Vero
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